Naturally Derived, Carefully Prepared
Every ingredient in SnuggleBelly is chosen for a reason. Nothing more. Nothing unnecessary. Our formulation is intentionally simple, built around ingredients that families have used in everyday care for generations.
Hing has been used for centuries across South and Central Asia, commonly found in home kitchens and family remedies. Traditionally, it was never applied directly in its raw form. Instead, it was gently heated or infused into fats to soften its intensity and make it suitable for use.
In SnuggleBelly, hing is slowly infused into ghee using low heat. This traditional process allows the essence of hing to be captured in a mild, balanced way, without harshness.
Ghee has long been used in cooking and skin care across many cultures. Because it is clarified, it is stable, rich, and widely used as a base for infusions. Traditionally, ghee was valued for its ability to carry and preserve other ingredients when gently heated.
Ghee is made by gently clarifying butter, a process that removes moisture and milk solids, leaving behind a rich, stable base. For centuries, it has been used in traditional preparations because of its ability to carry and hold infused ingredients when warmed slowly.
Coconut oil has a long history of everyday use in tropical regions, especially in infant and child care routines. It is lightweight, familiar, and commonly used for massage and moisturizing.
Here, coconut oil helps balance the richness of ghee, improving spreadability and making the balm easy to apply in small amounts.
Jojoba oil originates from the seeds of the jojoba plant and has been used for personal care for generations. Its structure is similar to the natural oils found in skin, which is why it has long been favored in gentle formulations.
We include jojoba oil to support smooth application and quick absorption, especially for delicate, sensitive skin.
Beeswax has been used for centuries to thicken and stabilize balms and salves. Traditionally harvested from honeycombs, it allows formulations to remain solid while still softening with warmth.
In SnuggleBelly, beeswax gives the balm its structure—so it stays firm in the jar, yet melts easily when warmed between fingers.